How long will people keep their
resolution of lose the excess weight they are carrying around? This
is a problem for many people. The New Year starts out with good
intentions, but by the end of the month, the intentions are gone and
people are back to old habits. Yes, it is the beginning of February,
and in contacting the local Weight Watchers and Curves offices, the
numbers in attendance has declined almost as expected.
Curves is slightly up over normal and
they are working to keep people coming. What has helped this year?
Mainly it is grouping people into similar weight groups so that there
is not the cross comparison and put-downs from those not having to
lose as much weight. There was some extreme confrontations in the
first session to weed out those that had no desire in the first
place. In the five new groups, the first session eliminated one
group, but the remaining four only lost two of their number.
In further conversations, they have
only lost five more, which is less than they normally lose. The
grouping has helped as they can more easily tailor the class to fit
their needs and keep everyone moving at a similar pace. They are
expecting four of them back after they heal from accidents that
happened away from Curves – one a severe burn, two falling on ice,
and one in an auto accident. Also, they found that by using age as a
common factor in the grouping has been somewhat helpful, but that has
not been a great concern for many.
Weight Watchers has lost participants
at the same rate as in prior years and they are now down to the
dedicated few they normally have and work with for at least the
coming year. Even adding some incentives has not retained attendees.
They had hoped that the fall out rate would have been lower this
year.
In asking questions about what diseases
may have been involved, I could not get any of this information, so I
don't know if anyone has diabetes. I can appreciate the confidential
nature of this relating to any individual, but I had hoped to get
some numbers at least. I had asked for numbers of memberships and
new members, but even this was not information they would give.
Two people that I knew were joining
Weight Watchers I did talk to. I did find out why they had stopped.
Both said that even though they had requested staying off third party
promotion lists, they were inundated with junk mail and email for
this special and that special for exercise equipment and other weight
loss information. This was upsetting to them and they felt if their
request could be ignored, then what other expectation did they have
for any privacy.
The short “letter to the editor” in
Diabetes in Control is what got me interested in this.
I will admit that I was surprised by what I learned from former
Weight Watchers members. When I asked about this, the question was
ignored and the benefits of advertising was promoted especially
stating how deep the bargains were and the benefits of exercise were
so beneficial that they could not be ignored.
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